Marketing Strategies

The strategy does not have to be complex; this defines who can be added to your business for additional revenue streams.

Defining your markets: Who are your segments? How do you want to target these consumers? Where are you positioned in that segment?

Defining the segments: Understand their demographics and lifestyle – this will help an organisation approach their current or potential customers.

Targeting: Why are you targeting this segment versus another?

Novelty: Is the offering new? Is it an extension to a current offering...

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