Analysing Your Company

Don't be put off by the list of bullet points for analysing your company. You will find that you can easily answer these points and they act as a guide to keep you focused on your plan at the same time as understanding constraints and potential for new business.

Marketing environment

Laws and regulations

Politics

The current state of technology

Economic conditions

Socio-cultural aspects

Demand trends

Media availability

Stakeholder interests

Marketing plans and campaigns of competitors

Internal factors such as your own experience and resource availability

← Back To Marketing & Business Planning